Your Headline Act- Aussie Shampoo
As part of its sponsorship of this year’s Electric Picnic, Aussie Shampoo was on Out of Home to promote its presence at the festival.
Aussie Shampoo was on site with its own tent – the music box- complete with DJ sets, poetry and juices for a more chilled out vibe and while there festival goers could pick up some 3-minute miracle sachets and put the music back into your hair… exactly what’s needed after 3 days of revelry!
The cosmetic brand was on Large and Transport formats for the campaign alongside a fully wrapped Dublin Bus for a mobile brand presence across the city.
Media: Spark Foundry – Creative: MXB Agency – OOH Agency: PML