You Had Me At hellOOH
The perfect accompaniment for a trip to the cinema, Maltesers brought some movie teasers to OOH in cycle 8.
A bunch of infamous movies quotes surfaced on the streets of Ireland, some iconic and instantly recognisable while others were a bit harder to figure out.
The OOH element was an extension of its Facebook led campaign where the audience was invited to work out the title of the movie to be in with a chance to win a trip to the cinema. The campaign ran on 48 Sheets, DigiTower, Bus Shelters and T-Sides as well as a domination of the east link.