Win a trip to Rio with M&M’s

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M&M’s are running a colourful campaign on Out of Home, promoting its competition to win a trip to Rio Carnival 2017.

Planned by Mediacom and PML, with media buying by Mediavest, the campaign is live on 48 Sheets, Bus MegaRears, Adshel and Adshel Vinyl Wraps.

The campaign creative, designed by Irish International, uses vibrant colours in the poster designs and makes the M&M’s promotion strongly stand out on street. The creative includes popular M&M characters Red and Yellow, as well as a call to action for audiences to visit M&M’s social media channels for further details on how to win a trip to Rio.