Wherever You Go
Bank of Ireland has rolled out its new advertising campaign which tells the heart-warming story of a young boy and his toy rabbit, Snuggley.
Snuggley is a constant in the boy’s life as he grows up and experiences the comings and goings of life. Through the sentiment, Bank of Ireland says it’ll stay by their customers’ side whether that’s moving in or moving on.
The campaign, developed to promote a range of benefits for customers looking to buy a new home, will run across TV, OOH, radio, cinema, VOD, digital, native content, social, owned media and one on one.
The OOH element uses minimal copy and strong visuals, as Snuggly takes the spotlight within the creative, simply accompanied by the tagline ‘Wherever you Go’ and the Bank’s logo. Other formats include copy on its payment break and low fixed rate offers.
The campaign uses a large selection of formats nationwide to maximise reach and build coverage, aspects which are imperative for a new campaign. 96/48 Sheets, Golden Squares, Roadside 6 Sheets, T-Sides, Digipole and the newest addition to the OOH ecosystem, the dX screen located in Dundrum Town Centre all feature the Bank of Ireland ad.
Media: Carat – Creative: TBWA\Dublin – OOH Agency: PML