Vita Coco goes nuts for out of home

It’s time to shake those maracas and get ready to celebrate! The world’s eyes will be on Brazil this summer and it is believed that over 30 million litres* of coconut water will be enjoyed by locals and tourists throughout the festivities, as it is the nation’s favourite drink of choice.

However, you don’t have to be in Brazil to enjoy the taste and Vita Coco are reminding us of this via an extensive new ooh campaign in Cycle 12, and we’re loving the bright and funny creative.

Keeping with a summer theme, the artwork includes an image of the refreshing coconut water drink on a beach. The witty copyline, ‘Grab nature by the coconuts’, adds humour to the advert while also reminding the consumer that Vita Coco is made with 100% pure coconut water.

Commuters and shoppers are key target markets for Vita Coco, so a variety of ooh formats were used in this promotion. Forward Stems, Super Rears (Double Deck), dPods, Adshels, Metropanels and Golden Squares are all included in this campaign, which was planned by Clear Blue Water and PML.

We really like this strong campaign from Vita Coco, and are all getting a bit thirsty for Vita Coco!

*Canadean Report: Brazil Soft Drinks Market Insight, June 2013


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