UnitedHealth Group optimise OOH

United Health

UnitedHealth Group ran a recruitment campaign on Out of Home for its health services platform, Optum, which included Luas Tram Dominations on the Green and Red Line.

Planned by Engage Communications and PML the promotion ran on commuter formats, a key area to target potential candidates looking for a new career opportunity. Commuter Points, Luas Straplines and Portrait Panels were also used in the Outdoor campaign as well as Luas Tram Dominations.

The artwork by Publicis features images of Optum employees, primarily taking part in their favourite hobbies such as competitive running, playing a musical instrument or football, alongside another image of them in the Optum workplace. This imagery highlights how Optum strongly values its employees interests and is invested in the career development, as evident by the tagline for the OOH campaign – ‘Join us and do your life’s best work’.