Uncle Ben’s Solid Finish on OOH
While we might not always get the weather, the Irish love a good BBQ and Uncle Ben’s has the perfect side dishes to accompany your BBQ feast as its Ready to Heat range offers simple, easy and tasty side dishes.
The campaign is running on 48 Sheets, Supersides and dPods. To add to its OOH campaign, Uncles Ben’s wanted to create something out of the ordinary and in association with media agency Spark Foundry, planning agency Mediacom and creative from Juice, PML was tasked with creating a 3D special for the campaign.
The special located in Terenure, displaying on a 48 sheet, features an Uncle Ben’s rice pouch bulked out, while the sign carrying its marketing message ‘Perfect for BBQ’ is made from distressed wood and is hanging from the top of the billboard.
This special gives dominance to the rice pouch and tagline which allows the audience to absorb the message easily while gaining brand recognition from the instantly recognisable branding.
Adding different textures, displaying 3D creatives and targeting heavy traffic areas can increase the total campaign effectiveness and make the advertisement more memorable for the audience.