Ulster Bank’s First Five for First Time Buyers


Ulster Bank has launched its ‘First Five’ mortgage campaign to promote its offerings to first time buyers under the bank’s ‘Help for What Matters’ proposition.

The bank is offering five key benefits. These are €25,000 life insurance cover at no cost to the customer, 50 per cent off home insurance, fixed rates from 2.85 per cent, €1,500 towards legal fees and free valuations.

The campaign introduces a new look and feel to the bank’s mortgage offerings and demonstrates the real support Ulster Bank offers to customers. 48 Sheets, Adshel, Adshel Live, iVision and the Digipole in Ballsbridge are being used to communicate the five benefits to potential buyers.

Media: Spark Foundry  –  Creative: Boys and Girls  –   OOH Agency: PML