Tropicana getting into the summer spirit

While the sun might not be shining today, PepsiCo are certainly getting into the summer spirit with this bright and cheery out of home campaign for Tropicana.

Recognised as a ‘goodness on the go’ drink, the plan for this campaign includes a variety of formats in public transport areas, such as Transvision at Connolly Station, backlit units in Pearse Street Station, Luas columns and Adshel vinyl wraps.

Product sampling was also integrated into the campaign with bottles of juice handed out at key transport hubs, such as Connolly Station.

The campaign was planned by OMD and PML, and the creative by Irish International.