Three Makes It Count on OOH
Mobile network provider, Three, has launched a new branding campaign ‘Make It Count’, featuring on Out of Home.
Planned by media agency Spark Foundry, creative by Boys and Girls, PML oversaw the Outdoor planning of the nationwide campaign.
The OOH creative conveys the multiple ways we use our phone and as a visual metaphor for the possibilities it creates for people to make it count. Three is also running on a 96 Sheet located on Parkgate Street which encompasses the surrounding area of the Billboard and is branded in Three’s new brand colour and logo.
As part of its brand identity refresh, the campaign hones in on the telecoms company ‘all you can eat data offerings’, its about how Three provides the resource and consumers transform it into something that matters to them, whether that’s booking the holiday of a lifetime or watching the match.