Three kicks off OOH campaign ahead of Euros
With less than two weeks until UEFA Euro 2016 kicks off in France, Three Ireland, sponsors of the Republic of Ireland Football team, have launched its #MakeHistory campaign on OOH.
Three’s TV advert initially launched its Euro campaign in April and introduced the #MakeHistory hashtag, tapping into Ireland’s footballing heritage with former Irish football manager Jack Charlton making an appearance discussing tactics with the much loved Christy Moore song ‘Joxer goes to Stuttgart’ playing in the background. Irish manager Martin O’Neill and current stalwarts Robbie Keane and John O’Shea (both of whom feature in Three’s OOH advertising) also appeared in the ad which showcases the team’s efforts to make history for Ireland this summer.
Running through cycles 11 and 12, Three’s OOH creative from Boys & Girls features footballers Robbie Keane, Shane Long and John O’Sea, along with the hashtag #MakeHistory. Planned by MediaVest and PML, Three’s Outdoor promotion is running on large formats, including, Golden Squares, 48 and 96 Sheets, plus Première sites.