Three Gets Colourful With Their New Rewards Program

Three has launched a campaign for their rewards program, 3Plus. The 3Plus app has been updated with a fresh look making it easier to use than ever. Three customers can avail of exclusive offers, competitions, match tickets, exclusive access to 3arena and pre-sale tickets via the app.

The campaign created is the concept of the ball pit, where you can dive into a world filled with rewards.  The multi-channel campaign sees the colourful balls bouncing up on Print, Radio, Social, Digital and OOH.

Planned by agency Mediavest, creative by Boys and Girls and PML, the brand’s OOH campaign details just some of the amazing offers three customers can redeem.   The campaign is displaying on a multiple of formats such as 48 Sheet, Bus Shelter and Metropanel.  A special OOH has also been created to bring the campaign to life. The special located on Upper Baggot Street will extend the concept of the ball pit into a bus shelter ball pit. A bright and novel way of generating awareness of their offerings via the rewards program. Located on a busy prominent street in Dublin city centre, it is sure to make an impact and a special to remember.

Download the app now for a world full of rewards.

Pictured L-R: Mike O’Connor (Mediavest), Aoife Dempsey (PML), Lisa Young (JCDecaux), Mikey Fleming (Boys and Girls), Andrea Dalton-Doran (Boys and Girls),  Eilis Fitzgerald (Three) and Lisa Callaghan (Mediavest)