The Stone Age Comes to 21st Century Dublin

Pictured: Pat Cassidy (PML Group), Aisling O’Brian (Element Pictures), Jen Byrne (PML), Leigh Cunningham (Havas), Chris Collins (JCDecaux) and Orlaith McIvor (Havas)

The award-winning creators of Wallace and Gromit are making their way to the silver screen with new claymation movie, Early Man.  As a new age dawns, caveman hero Dug unites his tribe to save their home against Lord Nooth and his bronze age city.

With a host of A-list actors such as Eddie Redmayne and Maisie Williams lending their voices to the cast, the hotly anticipated caveman inspired movie is out in cinemas on the 26th of January.

To celebrate the release, PML and Havas Media stonewalled the 240 Sheet located in Terenure for a rock solid special. The OOH special’s creative shows the two historic eras collide with the title of the movie at the centre of the billboard carved out in stone and in 3D. The OOH campaign also ran on Mall Digital, T-Sides and Citybox along with MegaRears on 3 aircoaches to extend the reach of the campaign.

PML Group’s iQ research intelligence found that 80% of respondents agree that specials/3D billboards make advertisement more memorable.

Credits: Media: Havas   –   Special Creative: Design+      OOH Agency: PML  –   Pop up Build: Eclipse Media