HSE lead a new campaign to drive awareness about dementia


Pictured L-R are John Breslin (Kick Communications), Keith Farrell (PML), Nicola Donnelly (HSE), Kate McKenna (Kick Communications) and Vicki Fraser (Exterion Media)

The campaign, Dementia Understand Together, is a public support, awareness and information initiative aimed at inspiring people from all sections of society to stand together with the 55,000 Irish people living with dementia. The ultimate aim is to create an Ireland that embraces and includes people living with dementia, one which displays solidarity with them and their loved ones. Understand Together is led by the HSE working with The Alzheimer Society of Ireland and Genio, a coalition of over 30 partners from business, academic, health and voluntary and community sectors.

An Outdoor campaign ran to promote the initiative, planned by Carat and PML and the creative was designed by Kick Communications. The OOH element of the initiative ran on Commuter Squares, Metropoles, 48 Sheets, Transvision, Green Screen as well as a variety of 6 Sheets, including a domination of the gallery at Pearse Street Station.

Commenting on the campaign, Minister for Mental Health and Older People, Helen McEntee said: “Understand Together is designed to raise public awareness of dementia and build community support for people with dementia, their families and carers. It aims to bring dementia out of the shadows and encourage people to talk about their experiences of the condition. I would urge everybody to embrace this campaign. Your support and that of the entire community will make a difference to the thousands of people living with dementia, their families and carers in Ireland today.”