The Davy Select pension
Davy recently promoted the Davy Select Pension, using creative by Javelin that conveyed Davy Select as the quality choice when looking for the pension that’s right for you.
The creative in the campaign included a diamond on the right hand side of the poster that was held up by a tweezers, similar to how a jeweller would inspect a diamond when its quality is being valued. Opposite the diamond on the poster was the text ‘The Davy Select pension’, emphasising the idea that Davy is a top quality company and can be trusted if you choose them as your pension provider.
The ooh campaign by PHD and PML ran on Admobile and 48 Sheets, and City Impacts in main urban areas.