The Big Friendly Giant has landed


Steven Spielberg is bringing Roald Dahl’s classic, The BFG, to life on the silver screen.

The BFG opens in Irish cinemas on July 22nd.  Directed and produced by Steven Spielberg, the fantasy adventure film is based on the 1982 novel of the same name. In the film, an orphan human girl named Sophie (Ruby Barnhill) befriends a benevolent giant, dubbed the “Big Friendly Giant” (Mark Rylance), who takes her to Giant Country, where they attempt to stop man-eating giants that are invading the human world.

eOne Films is promoting this highly anticipated cinema release on Out of Home. Planned by ZenithOptimedia and PML, the heavyweight OOH campaign includes Banners, 6, 48 and 96 Sheets, T-Sides and Golden Squares. Empire Design worked on the poster creative, which strongly stands out on street.