The Always On Trend

The National Dairy Council returned to OOH for its latest advertising wave in the Complete Natural campaign. With the emergence and rise of alternative milks, the campaign highlighted the importance of dairy in exercise, recovery and overall health, communicated by the creative and taglines ‘Goodness is always on trend’ and ‘Today, I build my future body’.

The heavyweight campaign used a variety of formats to help bring the message to the Irish population and encourage a change in consumer habits.

Media: Initiative   –   Creative: Kick   –   OOH Agency: PML