TFI targets commuters with Journey Planner App

TFI 2017

Transport For Ireland is promoting its Journey Planner App on Out of Home, targeting commuters to highlight the usefulness of the app to them when using public transport.

The National Journey Planner provides journey planning, timetable and travel information from all licenced public transport providers across Ireland. It is available online on the TFI website, as well as through the Journey Planner App. The app is free to download via the Apple and Google Play stores for iOS and Android devices.

Planned by Mediavest and PML, the Outdoor promotion for the app is focused on Transport formats to reach the campaign’s target audience, users of public transport. Formats include Bus Shelters, Commuter Points, Commuter Squares and Commuter dPods. A domination in the entrance of Connolly Station was also used in this campaign, incportaing floor graphics, branded ticket barriers and Transvision. Focus Advertising worked on the campaign creative.

Pictured at a photoshoot in Connolly Station to mark the launch of TFI’s campaign are Michael O’Connor and Lisa Callaghan (Mediavest), Tim Gaston (NTA), Sandra Doyle (Exterion Media), Aoife Dempsey (PML) and Shane Lynch (Focus Advertising)