Tesco celebrates The Hosts this Christmas
Tesco Ireland has launched its new Christmas campaign and it focuses on the recognition of hosts, the unsung heroes of Christmas.
Hosts are the ones who make Christmas happen, they wake up at 6am to baste the turkey and make sure the roast potatoes are perfectly crispy. Given the intimate nature of Christmas, instead of the thank you coming from Tesco, it will come directly from the guests themselves. In a heartfelt and brave move, Tesco will turn all of its advertising space into a platform for members of the Irish public to personally thank their Christmas hosts.
Across November and December the campaign will be rolled out across TV, Cinema, Radio, Outdoor, Press, Digital and In-store. The youngest letter writer is six years old and the eldest is 93 years of age. The story will continue to evolve across the Christmas period with a call out to the nation to get involved to hero the host in their lives. The Outdoor element of Tesco’s campaign was planned by Initiative and PML, with creative by Rothco.
Watch out for lots of other surprise and delight moments across the season, including Outdoor projections, an interactive digital billboard and in-store activations.
Click here to view on Tesco’s #ToTheHosts Christmas adverts.