Stay Safe This Summer

To coincide with National Water Safety Awareness Week, Irish Water Safety has launched a timely OOH campaign as a reminder of how vital it is to be vigilant around water, especially at this time of year.

The stark tagline ‘In Seconds, Water Can Steal a Life’ and a photo of a child walking towards the shoreline as water damage fades her from view was designed to resonate with parents.

Running nationwide, the campaign is displaying on 48 Sheets, Adshel and PurchasePoints to appeal to the public to keep themselves informed of the dangers of water and reduce the chance of drowning tragedies this summer.

As a public awareness campaign, the choice of displaying on OOH formats is an effective method of getting the message noticed by a large and diverse audience.

Media: The Media Farm – Creative: Watson Creative – OOH Agency: PML