Smart OOH for new Electric Ireland Campaign


The twin goals of increased customer retention and recruitment are an ongoing concern for all utility companies. Electric Ireland’s latest efforts towards these aims is their Smarter Living campaign, appealing to customers to stay loyal to the energy provider in order to avail of significant savings, year after year.

The family-themed OOH designs were created by Cawley Nea/TBWA and appear on a variety of formats across the country. These include 48 Sheets, 96 Sheets, iVision and dPod screens, Adshel, Metropoles and Super Rears. Such a strategy is in-keeping with a trend towards much more multi-formatted campaigns on OOH in 2016.

MediaVest and PML planned placed the campaign in cycle 11.