Say hello to more with Tourism NI
Tourism NI promoted some of Northern Ireland’s top tourist destinations in September and October, encouraging the audience to ‘say hello to more’. Strong imagery in the campaign included the Titantic Quarter, Dunluce Castl, Mussenden Temple and Finn Lough. Along with the tagline ‘Say hello to more’, each design also included what ‘more’ Northern Ireland had to offer, such as more first class views, Titanic stories and tides of history.
Planned by Genesis and PML, the Tourism NI’s OOH campaign ran Admobile and Adbike activity at the end of September, with the main OOH campaign launching in October on large formats – 48, 96 and 240 Sheets.