Watch out for Burger Fever

Safefood have launched a new public awareness campaign to highlight the growing trend of burgers being undercooked or cooked to customers’ preference and the risk of contracting E.coli or food poisoning from such cooking methods. 

Food business operators have been advised by the regulatory bodies of the risks to public health posed by the serving of undercooked burgers and have been reminded of their legal obligations to ensure food served is safe to eat. 

Media was planned by PHD and PML with creative by Target McConnells. The campaign is running on orbscreens, located in the window of various premises, and washroom panels. Both formats allow for strategic and effective targeting when people are out and about socialising.