Red Bull Gives You Wings…But Not Sugar

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To target an audience who wants the energy but not the rush, Red Bull promoted its sugar free version of its energy drink. The strategic planning of the OOH campaign incorporated many transport formats that enabled the campaign to be seen by a large-scale audience of a younger demographic.

Bus Shelters, Luas Columns, T-Sides and Retail Adtowers all featured within the OOH plan as well as a striking matte finish wrapped Luas column.

Pictured: Chris Murphy (PML Group), Mary Anne Byrne (Richmond Marketing), Graham Clarke (Zenith), and Chris Collins (JCDecaux)