RB’s Nurofen Express takes the fast track to target commuters


If you find public transport a headache, then good news – Nurofen Express offers quick relief. Copy from Allen Creative promises effect in 10 minutes – faster than Balally to St. Stephen’s Green on the Luas according to the Skylines in-tram.

The campaign, which was planned by ZenithOptimedia and PML, also appears on Luas Columns, Maincity Adshel, Commutercards in Dublin Bus, Arrow and DART carriages, and dPods in stations and malls.

Recent research from Empathy Research indicates that almost half of all grocery shoppers (49%) now purchase painkillers in the three main multiples – SuperValu, Tesco and Dunnes Stores.