Pinpoint is a Geo-demographic mapping system which assists in planning and targeting of PML Group campaigns. Pinpoint allows us to target campaigns towards specific demographic groups, certain locations or regions, or types of businesses. For example, a confectionery brand may be interested in only using 6 sheets that are within 100 yards of cinemas in Dublin. Pinpoint also ensures that inappropriate advertising is not located close to schools, churches etc..
Pinpoint brings added efficiency to our campaigns.