ooh to the fore in Gum Litter Taskforce 2014 launch
Gum Litter Taskforce launched their 2014 awareness campaign on a sunny Grafton Street on May 21st. The ‘Bin it your way’ campaign, in its third year, aims to educate and bring about behaviour change in the public’s disposal of chewing gum across Ireland.
The launch was attended by Dublin’s Lord Mayor Oisín Quinn along with business representatives and the GLT team.
Out of home advertising will again play a major role in the campaign and some of the ambient formats to be used in the campaign were also on Grafton Street for the launch photo call.
48 Sheets, 96 Sheets, 6 Sheets, Forward Stems, Mega Squares, Super Rears and City Impacts are all part of the cycle 11 burst, planned by PML and MediaVest. Focus Advertising are behind the creative work.
Last year’s Gum Litter Taskforce campaign recently picked up the Grand prix in PML Group’s annual Poster Impact Awards. It was the top recalled campaign among over 1,000 researched by PML Group in 2013. Representatives of all the companies behind the campaign were presented with the awards at a reception in Dublin recently.