OOH Scores for New Cadbury EPL Promotion


August is upon us and for the fans of the English Premier League (EPL) this means the much anticipated return or José, Pep, Jurgen and co. is not too far away.

Cadbury are marking their new association with England’s top football division via a multi-faceted OOH campaign that’s sure to hit the back of the net. The famous Premier League trophy is the centrepiece of the creative, which highlights an on-pack Dairy Milk football promotion. Dairy Milk is certainly a fans’ favourite and the product is also prominent on the poster designs.

Among the strike force of formats chosen for the campaign are 48 Sheets, Bus Shelter 6 Sheets, CAPITAL T-Sides and Digital dPod screens. A line-up from Carat and PML made up the planning team while Design+ at PML Group provided the creativity to deliver a premier class campaign.