One Size Fits All
Mars latest Out of Home campaign promoted the launch of stick size versions of some of its most popular bars, with Snickers, Mars and Twix all getting the stick treatment.
Store Points, Adbox, Adshel Live and iVision all featured within the Point of Sale led campaign, driving consideration in Dunnes Stores which exclusively stock the range.
As a new product on the market, OOH has an important part to play in the media mix. 64% of all adults agree OOH is a good way to find out about new products, while 41% have seen advertising at convenience stores or supermarkets in the past week.
Source: OCS & TGI 2017
Media: Spark Foundry – Planning: MediaCom – Creative: BBDO – OOH Agency: PML