O2 Flys the flag
O2s Christmas campaign made a big splash on the streets in late November/early December. The telecoms giant, one of the top advertisers on ooh in 2013, employed a wide range formats, complemented by some excellent special builds to add that something extra at Christmas! Some of the campaign highlights included wrapped Adshels complete with snow scene atop, 3D 48 Sheets and Golden Squares, and sequential digital escalator panels in The Square, Tallaght.
Add to that the likes of T-Sides, i-Lines, Metropoles and 48 Sheets and its no surprise that the O2 campaign is one of THE stand out campaigns of Christmas 2013.
Planning by MediaVest and PML with creative by Publicis