O2 brighten up the streets

O2 Xmas

O2 is promoting their mobile offers this Christmas with an ooh campaign on 6 Sheet formats, which include diecut specials on Adshel.

Planned by MediaVest and PML, O2 is advertising its deals on smartphones and Pay As You Go plans and running on Adshel and Metropanels. A key part of the poster design is diecut, where star shapes have been cut into Adshel posters so that they light up on the streets in the evening.

The diecut element helps to strengthen the impact of the O2 campaign on the streets as it further draws the attention of passers-by, thus highlighting their Christmas offers to potential consumers.

RR Donnelly worked on the creative for this campaign.