Now You See Me 2 makes magic on OOH
eOne are running a large format OOH campaign to promote its new film Now You See Me 2, the sequel to the very successful 2013 film, Now You See Me.
World-famous magic act/thieves The Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco and new member Lizzy Caplan), under the patronage of über-magician FBI agent Dylan Rhodes (Mark Ruffalo), return for a second mind-bending adventure. One year after outwitting the FBI and winning the public’s adulation with their Robin Hood-style magic spectacles, the illusionists resurface for a comeback performance in hopes of exposing the unethical practices of a tech magnate. The man behind their vanishing act is none other than Walter Mabry (Daniel Radcliffe), a tech prodigy who threatens the Horsemen into pulling off their most impossible heist yet. Their only hope is to perform one last unprecedented stunt to clear their names and reveal the mastermind behind it all.
Now You See Me 2 arrives in Irish cinemas on 4th July. Planned by ZenithOptimedia and PML, the OOH promotion is running on a stand-out 240 Sheet in Ranelagh as well as 96 Sheets, T-Sides and Adshel.