No Messin’ for FM104 in new ooh Campaign
Radio continues to exploit its obvious synergy with out of home and FM104 are the latest station to feature on the streets of Dublin. Transport formats were the main elements of the current activity, in the form of Forward Stems, Lower Rears and internal transit panels. Metropoles were also displaying the Strawberry Alarm Clock themed creative.
Carat and PML were responsible for the planning and buying of the campaign.
Radio has increased its investment on out of home by over 5% in 2014. Other stations that have been active this year include 98FM, Today FM, Newstalk and RTÉ Radio 1.