Health insurance provider, Laya Healthcare has launched a new brand positioning campaign and has incorporated an OOH burst into its media plan. The ‘Its Good to Live’ campaign is all about embracing life, living in the moment and enjoying it, safe in the knowledge that Laya Healthcare is looking after you, always.
Laya strives to be more than just a health insurer but rather a health partner who encourages and empowers their customers to live healthy and happy lives. The campaign launched on Wednesday 25th October.
The Outdoor element is an extensive part of the integrated campaign displayed on predominately large formats as well as Bus Shelter 6 Sheets, dPods (Commuter) and Metropanels to aid reach and build coverage quickly.
The bold, fresh, fun and colourful creative really lends itself to OOH advertising and portrays the brand to maximum effect. The striking design is sure to stand out.
In addition to the OOH campaign, a brand experiential campaign was activated to coincide with the launch of the campaign. A series of hopscotches hopped up on the streets of Dublin on the 27th and 28th October that encouraged people to jump in and experience how it’s good to live.
The activation formulated a piece of video content for Laya Healthcare, which has been promoted on its digital channels. Experiential activations are a natural extension to the OOH medium and adds an additional dimension to its role and brings the creative into the real-world.
Outdoor Specialist: PML
Activation Supplier: Mix Tape Marketing
Kelkin has launched a new advertising campaign to promote its nutritious (and delicious) range of products. The campaign launch coincides with the brand’s 40th birthday and the launch of its new vibrant packaging.
The ‘Made For Exploring’ campaign celebrates the fact that people crave adventure and new experiences and how Kelkin’s range of products fuel people’s curiosities and adventures, Kelkin feeds the inner explorer.
The OOH aspect of the campaign is running on 48 Sheets, Commuter Squares, Commuter Points and Metropoles – used for building coverage in urban areas and targeting commuter audiences.
The creative depicts different scenarios where people are seen fun exploring and how the food products and adventures can draw similarities – from the popping of popcorn to the popping of bubbles.
The multilateral copy allows the product and logo to take center stage in the middle of the poster and allows for instant familiarity. Planned by initiative with creative by Havas, PML was responsible for the Outdoor preparation of the campaign.
Life Pharmacy is prepping for winter as its begins its awareness campaign for the flu vaccine services they offer, so we can all have a happy and healthy winter.
The extensive OOH campaign is displaying on 48 Sheets and various 6 Sheets such as Bus Shelters and Adbox. The campaign is customised to the locality in which it is situated, with the name and picture of the local pharmacist on each copy. This give a personalised approach to the campaign and enhances the audiences’ familiarity of the local pharmacy and pharmacist. The clear and concise advertising campaign also promotes the additional services catered for in each local Life Pharmacy.
OOH is a powerful method of disseminating information that needs to be seen by a large and diverse group of people, an objective of awareness/informational campaigns.
The campaign was planned and created by Focus Advertising with PML responsible for the Out Of Home activity and planning ads in the different localities.
Ireland’s Outdoor Awards took place in Dublin’s Shelbourne Hotel on October 12th and it proved to be a night of great success for PML Group.
The awards are held every two years and recognise the outstanding work on OOH in that period from both a media planning and creative perspective.
Campaigns by PML Group picked up the Grand Prix in both media and creative categories, for Cadbury Dairy Milk and mytaxi respectively.
A unique and impressive aspect of the wins was the fact that PML Group’s in-house design department, Design+, created the artwork for the winning Cadbury campaign. The work included augmented reality digital dPods, Ireland’s largest ever spangley billboards and a wide range of classic OOH and digital OOH formats. The campaign was also awarded Best Outdoor Innovation winner.
Other award winning campaigns by PML Group recognised on the night included Jacob’s Biscuits (Best Branding Campaign), mytaxi (Keep It Simple Award), Lidl (Best Integrated Outdoor and Other Media), and Hop House 13 (Best Integrated Campaign Outdoor and Online).
A full list of winners can be viewed at www.outdoorawards.ie
Pictured: Pat Cassidy, Aoife Dempsey, Keith Brennan (PML’s Cadbury Client Service team)
In response to red alert & to ensure staff safety our teams will be working from home today. We can be reached by mobile and mail as usual.
Cadbury Dairy Milk’s ‘Taste’ campaign won best Outdoor at the recent Checkout National FMCG Awards The awards recognise excellence in sales and marketing in the Irish grocery retail sector.
Mondelez went all out with their spectacular campaign in June this year, with the central theme of the ‘glass and a half’ at the core of the communication. Digital screens incorporating Augmented Reality, a media first on a newly tailored format and huge Spangley billboards are all part of one of the more fun and ambitious campaigns on OOH in recent times.
In a media first, our in-house creative department Design+ combined the 96 Sheet and 48 Sheet in Talbot Street, Dublin into one combined display with the new ‘L144 Sheet’ being very much part of the creative message. It cleverly illustrates a glass and a half of milk been poured, the amount of milk that goes into every bar of Dairy Milk. With their distinctive branding incorporated, Cadbury can enjoy instant familiarity and absorption of the ad.
The Design+ team also created bespoke AR Digital content for dPods in Dublin’s major retail locations. Pre-recorded footage is incorporated into the live action screens, giving the impression that the glass and a half is making a big splash in the malls.
Cadbury are brought a little sparkle to Wexford Street with the biggest Spangley special ever displayed in Ireland. With over 32,000 discs used, the special located on Wexford Street is a show stopper.
These special elements of the campaign complement more classic formats in the campaign such as Bus Shelter 6 Sheets, Golden Squares and standard OOH digital screens. PML and Design+ collaborated with Carat on the campaign, along with Eclipse.
Pictured L-R: Pat Cassidy PML Group, Lisa Temple JCDecaux, Mary Moran Mondelēz, Aoife Dempsey PML, Keelin Vickers Carat
To celebrate of the launch of FIFA 18, EA Sports recently activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Over one weekend, shoppers could avail of EA Sports impressive FIFA 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche featured two TV’s back to back so there could be 4 gamers playing at any one time, leather couches, branded beanbags and fridges stocked with plenty of refreshments. Staff were also on hand to answer any of the gamers’ questions.
The pop up offered a great opportunity to engage an in-market audience and provide a taster of the hotly anticipated game which may aid purchase consideration. Directions to Gamestop, the nearest FIFA seller was also displayed on dPods throughout the centre to point eager fans in the right direction if they wished to purchase the game. Offering innovative and exciting OOH activations can deliver a novel and nuance way to market to consumers and create standout from the crowd. It allows a brand to drive social media interaction, gain positive brand perception, create excitement around a product launch and generate some PR.
The campaign was planned by Spark Foundry with our in-house team of designers, Design + responsible for the design work and Eclipse Media constructed the créche. Pictured: Colin Russell (Publicis), Una Boylan (Publicis ), Aoife Dempsey (PML), Vicki Fraser (Exterion Media), Eoin Fitzgerald (Promogroup)
If you have ever been a renter, we’re sure you’ve been left wondering what happens to your contents if disaster strikes. To put your mind at ease, one of Ireland’s most established insurance companies, AXA now protects your most valuable possessions with its renters insurance policy.
Planned by Havas Media, with creative by Publicis, PML took on the Outdoor planning of the campaign. The campaign displayed on Bus Shelters, Bus, Arrow and Dart Cards. With surging rental demands the campaign was aptly timed to ensure renters are aware of such policies.
Mobile network provider, Three, has launched a new branding campaign ‘Make It Count’, featuring on Out of Home.
Planned by media agency Spark Foundry, creative by Boys and Girls, PML oversaw the Outdoor planning of the nationwide campaign.
The OOH creative conveys the multiple ways we use our phone and as a visual metaphor for the possibilities it creates for people to make it count. Three is also running on a 96 Sheet located on Parkgate Street which encompasses the surrounding area of the Billboard and is branded in Three’s new brand colour and logo.
As part of its brand identity refresh, the campaign hones in on the telecoms company ‘all you can eat data offerings’, its about how Three provides the resource and consumers transform it into something that matters to them, whether that’s booking the holiday of a lifetime or watching the match.
Milk delivery service, MyMilkMan.ie has launched an Out Of Home campaign through PML. Planned by Carat with creative by Irish international, the campaign demonstrates how it’s easier than ever to get milk delivered as it’s just a click away via MyMilkMan.ie.
The OOH element of the campaign will be active for a two-week period and is running on a selection of formats. As part of the campaign, the milk provider is running on JCDecaux’s recent addition to its portfolio, the Digipole in Ballsbridge. As an early adopter of the new format, MyMilkMan.ie is among the first wave of brands to advertise on the new screen in its launch cycle.
The Digipole is Ireland’s first digital roadside large format, located at heavy traffic area and due to its placement in the centre of the traffic island at the American Embassy, visibility, impact and engagement are high.
Commenting on the campaign, Sandra Downey, Brand Manager at Glanbia said
“We were delighted to secure the first ever Digipole cycle for our MyMilkMan September campaign. Our service is aimed at busy commuters who can make their daily lives a bit easier by getting fresh Avonmore Milk delivered to their door. The Digipole enables us to target the outbound traffic from the city centre with a really visible format in a fantastic location so it’s a perfect media placement for us.”
Pictured: Chris Murphy (PML), Louise Slattery (Carat), Avril McArdle, Sandra Downey (Both Glanbia), James Shearer (Irish International) and Severine McCarthy (JCDecaux)