Dr Oetker Appears on new Citybox Format

Pizza brand Dr. Oetker is the first advertiser to appear on Citybox’s new Totem format. The 25 Totem locations complemented a national Citybox campaign of 300 panels. The impactful attachment to the regular Citybox panel adds an extra dimension to the point of sale offering and opens an array of creative opportunities for clients.

The Totems are specifically designed around client requirements and are flexible in terms location.

Almost 3,000 Citybox units are currently located in major shopping malls nationwide in venues that account for 14 million shopping visits per 2-week cycle.

Commenting on the campaign, Caroline Burton, marketing manager with Dr. Oetker said “For the launch of Ristorante Gluten Free, we wanted to drive brand awareness and trial through a TV and multi-format OOH campaign.  As part of the campaign we were able to avail of the first to market Citybox Totems to add impact to our ‘Try Me I’m New’ messaging in an attention-grabbing way.  In addition, as well as placing panels in proximity to the grocery stores, we also targeted our female 25-34 audience outside where they were likely to shop within the centres to gain additional targeted reach”

The campaign was planned by PHD and PML with creative by Insight Marketing. It also appeared on 6 Sheet and A3 Fashion Sites.

Pictured (L-R) at one of the Totem locations are: Kevin Corr (PHD), Caroline Burton (Dr. Oetker), John O’Leary (Citybox), Keith Brennan (PML)

Win Some Pawsome Prizes for your Pet

Pedigree has launched a campaign surrounding our pet’s wellbeing or as they have cleverly put it ‘Pawsitive Living’.

At Pedigree, feed, care and play are the most important factors to pawsitive living. Mars Petcare extensively research the nutrition and care needs of dogs and cats and continuously invest this information into their product range to ensure products taste delicious and tailored to pets needs at every life stage.

This is a competition led campaign and Pedigree wants you to upload a photo or video with your pet acting Pawsitively to either Facebook, Twitter or Instagram using the #Pawsitiveliving to be in with a chance to win some amazing prizes for your pet.

As if you ever need an excuse to take a picture of your pet…?!

The Pawsitively in the city event – a free, fun filled family dog event, took place last weekend in Merrion square and will be held in Cork on 20th May.

The OOH Formats being used throughout the city are Adbox, Adshel Plus, Bus Shelters, Phone Kiosks and Purchase Points.

Planned by Mediacom, media agency Mediavest and PML with creative by Ball & Socket, we think it will be a pawsitively great campaign.

Avonmore Protein Milk Gets a New Flavour

Glanbia has launched their newest product to hit the market, Avonmore Protein Chocolate Milk, and are currently running an OOH campaign to coincide with the newest flavour launch.

This is the 3rd product launch in the Avonmore protein milk range; with Avonmore Protein Milk & Vanilla Protein Milk already on the market. Avonmore Protein Milk is unique in that it was developed in association with the GAA to help aid muscle development, so you are ready to outperform at any time.

Planned by Carat and PML and creative by Goosebump, the campaign is running on T-Side and Retail Adtowers  for strategic positioning and maximum impact and reach.

Minister Launches the 2017 Gum Litter Taskforce Campaign

Gum Litter Task Force 2017 Campaign

Minister Denis Naughten, Department of Communications, Climate action and Environment and supporters.

The Gum Litter Task Force has rolled out its 2017 public awareness campaign, reminding us to ‘Bin Your Gum When You’re Done.’

The initiative has been run as an annual OOH campaign in recent years to encourage the public to dispose of their gum responsibly.

As a public awareness campaign, the choice of displaying on OOH formats is an effective method of getting the message noticed by a large and diverse audience.

PML worked in association with media agency Mediavest, planning agency Mediacom and creative by AMV BBDO, to create a heavyweight multi-format OOH campaign which commenced in cycle 10.  The Connolly Gallery will be alight with their animated design, as well as utilising other OOH formats such as 48 Sheets, Bus Shelters, dPods and Metropoles for maximum exposure in the Greater Dublin Area.

The previous campaigns have positively demonstrated the effectiveness of the campaign, according to research carried out by Millward Brown on behalf of GLT in 2016, 93% agreed that dropping gum is littering and 83% claim they always dispose of their gum correctly.

These are encouraging results for the campaign, as proven when GLT was the awarded the 2016 PML Poster Impact Award for Top Call to Action poster.

Speaking at launch, Minister for Communications, Climate Action & Environment, Denis Naughten said: “The Gum Litter Taskforce or GLT is an excellent example of an industry working with the State demonstrating real corporate social responsibility. It’s fitting that we’re having this launch today in Roscommon as we recently ranked in second place nationwide in the Irish Business Against Litter Survey. We’re hoping to move up one in the next result and the GLT campaign I’m sure will go some way towards helping us to achieve that here in Roscommon. Initiatives like this campaign are about continuing to take pride in our communities and continuing to take personal responsibility for their upkeep.”

Ulster Bank launches Apple Pay in Ireland

Ulster Bank Pay - resizePictured L-R: Keith Brennan (PML), Rohit Verma (In the Company of Huskies), Marta Walsh and Tony Boylan (Ulster Bank), Gemma Corbett (Mediavest) and Severine McCarthy (JCDecaux).

Ulster Bank has partnered with Mediavest and PML on the Out of Home element of its campaign to launch Apple Pay. The bank’s Outdoor campaign, with creative by In the Company of Huskies, incorporates 48 Sheets, 96 Sheets, Golden Squares, Bus Shelters and Digital panels.

The introduction of Apple Pay is another example of Ulster Bank’s focus on customer-centric innovation, along with its market-leading app, which was the first to offer TouchID in Ireland and with the strength and support of its parent company RBS.

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, or on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorised with a one-time unique dynamic security code.

Commenting on the launch, Ulster Bank’s Director of Customer Experience and Products Maeve McMahon said:

“Customer-centric innovation is really important to Ulster Bank, and Apple Pay will make mobile payments even easier for our customers. They will be able to pay for goods and services anywhere contactless payments are accepted, using their iPhone 6 or later or Apple Watch. We know from talking to them that they’re really excited about this announcement and that it’s an important part of our drive to be the number one bank for customer service, trust and advocacy.”

Apple Pay is easy to set up and works with an iPhone 6 or later, iPhone SE, iPad Pro, iPad Air 2, iPad mini 3 or later and an Apple Watch paired to an iPhone 5 or later.

For more information on Apple Pay, visit: http://www.apple.com/ie/apple-pay


Recent additions to PML Group team

New Recruits

Pictured (L-R) Back: Jonathon, Chris, Gerard, Stephen, TJ; Front: Chloe, Orla, Lucy

PML Group, Ireland’s leading Out of Home (OOH) communications agency, has strengthened considerably its team in the Republic of Ireland in recent months.

The client service teams in Source out of home and PML have both been boosted with new arrivals in the form of Chris Murphy and Lucy Savage (PML), and Orla King and Chloe Guildea (Source out of home).

TJ Duffy, Jonathon Scully and Gerard Tyrrell have all joined the group’s Poster Audit Bureau campaign monitoring team.

Elsewhere within the group, Stephen Larmour is the new group finance manager.

In January 2017 PML Group celebrated 35 years in the OOH media business. The company is part of the Posterscope worldwide network.

TFI targets commuters with Journey Planner App

TFI 2017

Transport For Ireland is promoting its Journey Planner App on Out of Home, targeting commuters to highlight the usefulness of the app to them when using public transport.

The National Journey Planner provides journey planning, timetable and travel information from all licenced public transport providers across Ireland. It is available online on the TFI website, as well as through the Journey Planner App. The app is free to download via the Apple and Google Play stores for iOS and Android devices.

Planned by Mediavest and PML, the Outdoor promotion for the app is focused on Transport formats to reach the campaign’s target audience, users of public transport. Formats include Bus Shelters, Commuter Points, Commuter Squares and Commuter dPods. A domination in the entrance of Connolly Station was also used in this campaign, incportaing floor graphics, branded ticket barriers and Transvision. Focus Advertising worked on the campaign creative.

Pictured at a photoshoot in Connolly Station to mark the launch of TFI’s campaign are Michael O’Connor and Lisa Callaghan (Mediavest), Tim Gaston (NTA), Sandra Doyle (Exterion Media), Aoife Dempsey (PML) and Shane Lynch (Focus Advertising)

Crème Eggs sighted on OOH

Cadbury Creme Egg C2 2017

Mondelēz are running an Outdoor promotion in cycle 2 for Cadbury Crème Egg, letting its audience know that Crème Egg hunting season has arrived.

Planned by Carat and PML, the majority of the OOH activity for Crème Egg is running on sites close to the path to purchase, including Purchase Points, Retail dPods and Adbox, as well as a Bus Shelter.

The campaign’s poster was designed by PML Group’s creative team Design+ and incorporates Cadbury Crème Egg colours in an eye-catching and colourful design and encourages potential consumers to be on the lookout for Crème Eggs.

So what are you waiting for? Get ‘em before they’re gone!

‘Cadvent’ frees OOH joy in December

Cadbury Xmas 2016

Keep your eyes and ears peeled because the Cadvent Convoy could be coming your way. Throughout December, Cadbury are hitting the road and bringing Christmas fun to towns and cities all over Ireland. The Cadvent truck will finish its journey in Dublin’s Baggot Street on December 23rd. In keeping with the concept of ‘freeing the joy’ at Christmas, the chocolate maker is also featuring some fun OOH specials as part of their OOH promotion. 3,500 of their famous ‘hero’ sweets feature in a filled Adshel on Baggot Street while a selection of Adbox 6 Sheets have been given a special Cadbury Christmas makeover.

PML linked up with Carat to produce the campaign. Our Design+ team did great work in coming up with the ‘Heroes’ special (even if we do say so ourselves!)

Bank of Ireland pitches to young adults


Bank of Ireland’s new campaign, ‘BOIMyFirst’, is aimed at engaging with young adults in a new campaign.

As part of the campaign Bank of Ireland is using the digital platform Snapchat to engage with young people, showcasing experiences that bring young people one step further on their journey towards independence.

The campaign features three young people living in Ireland who share stories under the headings of My First Adventure, My First Place and My First Business. We worked with Carat on the Outdoor planning for BOI’s campaign which features these three stories; the campaign creative was designed by Thinkhouse. The OOH advertising is running on Green Screen, Luas Portrait Panels, Adshel, Dart Cards and I-Sites. To further highlight Bank of Ireland’s new presence on Snapchat, we worked with The Picture Works to run projections around Dublin city centre on the 25th and 26th November, featuring the Snapchat logo and BOI’s account handle, @bankofireland.

Below is footage of the BOI projections in action, including a projection nearby the Aviva Stadium after the Ireland V Australia game on Saturday.

Head of Youth Banking Laura Lynch, speaking about the campaign, said “BOIMyFirst’ is the first of its kind marketing activity which fits so well with how we are already engaging with our younger customers. We know that younger consumers are looking for a bank that delivers and enables experiences that are of interest and relevant to them and that suit their fast-paced mobile centred lives. Everyone who enters will have the opportunity to win €5,000 to experience their own unique ‘BOIMyFirst’.”