Cadbury Cadvent Hits The Road


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Cadbury launched its countdown to Christmas with a Cadvent activation in association with PML Group’s Innovation team and Carat.

The activation, which will be running until the 22nd of December, sees Europanels dotted around the country taken over by the Cadvent. There for one day only, the Cadvent window opens at 1pm every day. Behind the door’s festive creative, a chocolate Christmas tree mould is held inside and promo staff will be on hand to dish out some of our favourite Cadbury goodies.Once the activation is complete the Cadvent door swings open in another location the very next day.

With the annual Cadvent extravaganza launched on the 1st of December, PML Group’s Innovation team was delighted to bring the Cadvent calendar to life, spread some Christmas joy and be a part of Cadbury’s Christmas countdown.

As part of its wider OOH campaign, Cadbury promoted its Cadvent campaign as a whole, which is displaying on the Green Screen at Stephen’s Green shopping centre, 96 sheets, 48 sheets and various 6 Sheets.


Milk Makes A Splash On South William St.

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As part of a new campaign, the National Dairy Council set up shop on South William Street for a few days. The Complete Natural pop up café launched on the 8th of November and was opened for five days in total. The pop up was offering the perfect range of dairy based products, from gourmet coffees, fruit smoothies, milkshakes to frozen yogurt- and the good news – it was all for free!
With some funky dairy themed interiors, the café included a chill out zone, milk carton inspired booths, a farm inspired art gallery dedicated to cows no less and a special selfie area so you too could mark the occasion.

A few famous faces dropped by the café to lend their support, with Made In Chelsea Stars Binky Felsted and Josh Patterson, Louis Walsh and of course brand ambassadors, the Kearney Brothers all in attendance.
Our Innovation team was delighted to be involved with this experiential activity in association with Initiative. The café was a huge success and saw over 5,500 visitors pass through the doors over the five days.
The café was part of a major new marketing campaign which saw NDC run a heavyweight OOH campaign. With the emergence and rise of alternative milks, the campaign encouraged a younger demographic to eat and drink more dairy.
Pictured above: Cathy Curran (NDC), Rachel Hynes (Initiative), Zoë Kavanagh (NDC) and Pat Cassidy (PML Group)


It’s Good to Live on OOH

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Health insurance provider, Laya Healthcare has launched a new brand positioning campaign and has incorporated an OOH burst into its media plan. The ‘Its Good to Live’ campaign is all about embracing life, living in the moment and enjoying it, safe in the knowledge that Laya Healthcare is looking after you, always.

Laya strives to be more than just a health insurer but rather a health partner who encourages and empowers their customers to live healthy and happy lives. The campaign launched on Wednesday 25th October.

The Outdoor element is an extensive part of the integrated campaign displayed on predominately large formats as well as Bus Shelter 6 Sheets, dPods (Commuter) and Metropanels to aid reach and build coverage quickly.

The bold, fresh, fun and colourful creative really lends itself to OOH advertising and portrays the brand to maximum effect. The striking design is sure to stand out.

In addition to the OOH campaign, a brand experiential campaign was activated to coincide with the launch of the campaign.  A series of hopscotches hopped up on the streets of Dublin on the 27th and 28th October that encouraged people to jump in and experience how it’s good to live.

The activation formulated a piece of video content for Laya Healthcare, which has been promoted on its digital channels.  Experiential activations are a natural extension to the OOH medium and adds an additional dimension to its role and brings the creative into the real-world.

Media: Carat

Creative: TBWA

Outdoor Specialist:  PML

Activation Supplier: Mix Tape Marketing


Kelkin Explores The Great Outdoors

KelkinKelkin has launched a new advertising campaign to promote its nutritious (and delicious) range of products.  The campaign launch coincides with the brand’s 40th birthday and the launch of its new vibrant packaging.

The ‘Made For Exploring’ campaign celebrates the fact that people crave adventure and new experiences and how Kelkin’s range of products fuel people’s curiosities and adventures, Kelkin feeds the inner explorer.

The OOH aspect of the campaign is running on 48 Sheets, Commuter Squares, Commuter Points and Metropoles – used for building coverage in urban areas and targeting commuter audiences.

The creative depicts different scenarios where people are seen fun exploring and how the food products and adventures can draw similarities – from the popping of popcorn to the popping of bubbles.

The multilateral copy allows the product and logo to take center stage in the middle of the poster and allows for instant familiarity. Planned by initiative with creative by Havas, PML was responsible for the Outdoor preparation of the campaign.

 


Say hello to your local pharmacist

BeFunky CollageLife Pharmacy is prepping for winter as its begins its awareness campaign for the flu vaccine services they offer, so we can all have a happy and healthy winter.

The extensive OOH campaign is displaying on 48 Sheets and various 6 Sheets such as Bus Shelters and Adbox. The campaign is customised to the locality in which it is situated, with the name and picture of the local pharmacist on each copy. This give a personalised approach to the campaign and enhances the audiences’ familiarity of the local pharmacy and pharmacist. The clear and concise advertising campaign also promotes the additional services catered for in each local Life Pharmacy.

OOH is a powerful method of disseminating information that needs to be seen by a large and diverse group of people, an objective of awareness/informational campaigns.

The campaign was planned and created by Focus Advertising with PML responsible for the Out Of Home activity and planning ads in the different localities.


PML Group win big at OMA Awards


Ireland’s Outdoor Awards took place in Dublin’s Shelbourne Hotel on October 12th and it proved to be a night of great success for PML Group.

The awards are held every two years and recognise the outstanding work on OOH in that period from both a media planning and creative perspective.

Campaigns by PML Group picked up the Grand Prix in both media and creative categories, for Cadbury Dairy Milk and mytaxi respectively.

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A unique and impressive aspect of the wins was the fact that PML Group’s in-house design department, Design+, created the artwork for the winning Cadbury campaign. The work included augmented reality digital dPods, Ireland’s largest ever spangley billboards and a wide range of classic OOH and digital OOH formats. The campaign was also awarded Best Outdoor Innovation winner.

Other award winning campaigns by PML Group recognised on the night included Jacob’s Biscuits (Best Branding Campaign), mytaxi (Keep It Simple Award), Lidl (Best Integrated Outdoor and Other Media), and Hop House 13 (Best Integrated Campaign Outdoor and Online).

A full list of winners can be viewed at www.outdoorawards.ie

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Pictured: Pat Cassidy, Aoife Dempsey, Keith Brennan (PML’s Cadbury Client Service team)

 


Office Closure: Monday 16th October

In response to red alert & to ensure staff safety our teams will be working from home today. We can be reached by mobile and mail as usual.


Mondelez wins best Outdoor at Checkout Awards for Cadbury Dairy Milk with a campaign and a half

Cadbury Dairy Milk’s ‘Taste’ campaign won best Outdoor at the recent Checkout National FMCG Awards The awards recognise excellence in sales and marketing in the Irish grocery retail sector.

Mondelez went all out with their spectacular campaign in June this year, with the central theme of the ‘glass and a half’ at the core of the communication. Digital screens incorporating Augmented Reality, a media first on a newly tailored format and huge Spangley billboards are all part of one of the more fun and ambitious campaigns on OOH in recent times.

In a media first, our in-house creative department Design+ combined the 96 Sheet and 48 Sheet in Talbot Street, Dublin into one combined display with the new ‘L144 Sheet’ being very much part of the creative message. It cleverly illustrates a glass and a half of milk been poured, the amount of milk that goes into every bar of Dairy Milk. With their distinctive branding incorporated, Cadbury can enjoy instant familiarity and absorption of the ad.

Cadbury 144 Sheet

The Design+ team also created bespoke AR Digital content for dPods in Dublin’s major retail locations. Pre-recorded footage is incorporated into the live action screens, giving the impression that the glass and a half is making a big splash in the malls.

Cadbury AR dPod

Cadbury are brought a little sparkle to Wexford Street with the biggest Spangley special ever displayed in Ireland. With over 32,000 discs used, the special located on Wexford Street is a show stopper.

Cadbury Spangley

These special elements of the campaign complement more classic formats in the campaign such as Bus Shelter 6 Sheets, Golden Squares and standard OOH digital screens. PML and Design+ collaborated with Carat on the campaign, along with Eclipse.

Pictured L-R: Pat Cassidy PML Group, Lisa Temple JCDecaux, Mary Moran Mondelēz, Aoife Dempsey PML, Keelin Vickers Carat


FIFA 18 Man Créche at Dundrum Town Centre

To celebrate of the launch of FIFA 18, EA Sports recently activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Over one weekend, shoppers could avail of EA Sports impressive FIFA 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche featured two TV’s back to back so there could be 4 gamers playing at any one time, leather couches, branded beanbags and fridges stocked with plenty of refreshments. Staff were also on hand to answer any of the gamers’ questions.

The pop up offered a great opportunity to engage an in-market audience and provide a taster of the hotly anticipated game which may aid purchase consideration. Directions to Gamestop, the nearest FIFA seller was also displayed on dPods throughout the centre to point eager fans in the right direction if they wished to purchase the game. Offering innovative and exciting OOH activations can deliver a novel and nuance way to market to consumers and create standout from the crowd. It allows a brand to drive social media interaction, gain positive brand perception, create excitement around a product launch and generate some PR.

Joe.ie

The campaign was planned by Spark Foundry with our in-house team of designers, Design + responsible for the design work and Eclipse Media constructed the créche. DSC_0234 Pictured: Colin Russell (Publicis), Una Boylan (Publicis ), Aoife Dempsey (PML), Vicki Fraser (Exterion Media),  Eoin Fitzgerald (Promogroup) 


You don’t need to bring your contents OOH with AXA

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If you have ever been a renter, we’re sure you’ve been left wondering what happens to your contents if disaster strikes. To put your mind at ease, one of Ireland’s most established insurance companies, AXA now protects your most valuable possessions with its renters insurance policy.

Planned by Havas Media, with creative by Publicis, PML took on the Outdoor planning of the campaign. The campaign displayed on Bus Shelters, Bus, Arrow and Dart Cards. With surging rental demands the campaign was aptly timed to ensure renters are aware of such policies.