Ms Green wants a kiss for St Patrick’s Day

M&Ms Ms Green

Pictured centre right are: Lisa Naughton (JCDecaux), Niamh Daly (PML), Jane Chmara (Mars Ireland) and Garrett Talon (Mediacom)

Ms Green is back! M&M’s popular character returned to Out of Home in time for St Patrick’s Day and encouraged passers-by to send her a kiss to be in with a chance to go to LA for the 4th of July.

MediaVest and PML worked on M&M’s OOH campaign, with planning by Mediacom and creative from Irish International. The promotion ran on 48 Sheets, 6 Sheets, Green Screen and dPods, as well as extensive Luas advertising that included Tram Sides, a Single Wrap and Columns. M&M’s Luas advertising ran on the Green Line which ideally suited the character of Ms Green, as well as the day the campaign is celebrating, St Patrick’s Day.

The competition element of the campaign ran across Facebook and Twitter. Using the hashtag #KissMeImIrish, people were encouraged to tweet or post Ms Green a kiss to enter to win a trip to LA.