Milk Makes A Splash On South William St.
As part of a new campaign, the National Dairy Council set up shop on South William Street for a few days. The Complete Natural pop up café launched on the 8th of November and was opened for five days in total. The pop up was offering the perfect range of dairy based products, from gourmet coffees, fruit smoothies, milkshakes to frozen yogurt- and the good news was it was all for free!
With some funky dairy themed interiors, the café included a chill out zone, milk carton inspired booths, a farm inspired art gallery dedicated to cows no less and a special selfie area so you too could mark the occasion. A few famous faces dropped by the café to lend their support, with Made In Chelsea Stars Binky Felsted and Josh Patterson, Louis Walsh and of course brand ambassadors, the Kearney Brothers all in attendance.
Our Innovation team was delighted to be involved with this experiential activity in association with Initiative. The café was a huge success and saw over 5,500 visitors pass through the doors over the five days.
The café was part of a major new marketing campaign which saw NDC run a heavyweight OOH campaign. With the emergence and rise of alternative milks, the campaign encouraged a younger demographic to eat and drink more dairy.
Pictured above: Cathy Curran (NDC), Rachel Hynes (Initiative), Zoë Kavanagh (NDC) and Pat Cassidy (PML Group)