Mars gets ready for Easter with MaltEaster special
Pictured above L-R: Niamh Daly (PML), Aisling Hogan (Mars), Gemma Gilmore (Mediavest), Joanna Cawley (Irish International), Katharine Buckley and Laura Noble (Clear Channel)
Mars is getting ready for Easter by running an innovative ooh special for MaltEaster, the seasonal Malteser chocolate bar.
Planned by MediaVest and PML, a dispenser was installed into and Adshel on Leeson street where MaltEaster Bunnies were dished out every four minutes. Passers-by simply had to press the Bunny button and wait for their Malteser treat to arrive! Eclipse Media installed the dispenser special.
This special was accompanied by a wider ooh campaign, including T-Sides, Commuter and Retail dPods.