Make It Yours with Jacob’s

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Valeo Foods are running an innovative large format campaign on OOH for Jacob’s biscuits. Planned by Initiative Media and PML, the Outdoor promotion is running on 96 and 48 Sheets and Golden Squares. Havas Worldwide looked after the campaign creative, which includes a variety of designs to reflect the variety of Jacob’s biscuits available.

As part of the campaign a lighting special is running on a Golden Square located on Wexford Street, Dublin 2. The special consists of a series of nine lightboxes that light up sequentially, literally highlighting the selection of Jacob’s biscuits available as well making the billboard strongly stand out on street.

Click here to view a vine of the Golden Square special.