Littlewoods launch V by Very A/W collection


Online clothing store Littlewoods Ireland has launched a major OOH campaign as part of its promotion of the autumn/winter wardrobe for its V by Very collection.

This debut collection is built around the multi-faceted lives of women and aims to bridge the gap between workwear, outerwear and casual daytime pieces for the weekend and dance floor showstoppers. Emphasising this on the campaign creative, designed by DDFH&B, is the tagline ‘Fashion for every side of your life’.

Carat and PML planned the OOH campaign for Littlewoods Ireland, which ran on a variety of 6 Sheets plus large formats including 48 sheets, Golden Square and Metropoles.