Land Rover on OOH
Land Rover on one of JCDecaux’s new Première sites
Land Rover, an official sponsor of the Rugby World Cup, was very active on OOH recently to promote its sponsorship of the tournament. Now that the World Cup is over, Land Rover has continued to promote its motor range on a variety of strong Outdoor formats.
Planned by KDNINE Advertising and PML, Land Rover’s OOH campaign is running on sites targeted toward Land Rover dealerships as well as a variety of sites that allow for a heightened impact on potential consumers, such as Airport Backlits at Cork and Dublin airports, the East Link Domination and an Upright 48 Sheet in Rathmines.
Land Rover is also advertising on JCDecaux’s new Première 48 Sheet on the Naas Road. The new Première large format sites were launched in cycle 22 and these high quality back lit units have replaced a number of 48 Sheet and 96 Sheet prismatic sites at various locations around Dublin.