Kia Drives it Home
Designed to further enhance their profile in Dublin, Kia Motors have booked all of Dublin Bus’s Capital T inventory for a 10-week period. The OOH campaign will be accompanied by a social media video campaign shot at different locations around the city encouraging Dublin families to “Make the most of ‘Baile Átha Kia’” The day and night creative for the Stonic and Sportage range include the taglines ‘Wake up to what’s best in Baile Atha Kia’ and ‘Night time at its best in Baile Atha Kia’. The Capital T format allows the cars to be front and centre while giving a sleek finish to the creative.
Media: Havas – Creative: Focus Advertising – OOH Agency: PML
Pictured above: Shane Lynch (Focus Advertising), Chris Murphy (PML), Vicki Fraser (Exterion Media), Aidan Doyle (Kia), John Gallagher (Havas)