Kelkin Explores The Great Outdoors
Kelkin has launched a new advertising campaign to promote its nutritious (and delicious) range of products. The campaign launch coincides with the brand’s 40th birthday and the launch of its new vibrant packaging.
The ‘Made For Exploring’ campaign celebrates the fact that people crave adventure and new experiences and how Kelkin’s range of products fuel people’s curiosities and adventures, Kelkin feeds the inner explorer.
The OOH aspect of the campaign is running on 48 Sheets, Commuter Squares, Commuter Points and Metropoles – used for building coverage in urban areas and targeting commuter audiences.
The creative depicts different scenarios where people are seen fun exploring and how the food products and adventures can draw similarities – from the popping of popcorn to the popping of bubbles.
The multilateral copy allows the product and logo to take center stage in the middle of the poster and allows for instant familiarity. Planned by initiative with creative by Havas, PML was responsible for the Outdoor preparation of the campaign.