Jacob’s goes Dynamic to Showcase Cracking Recipes
Jacob’s has a snack for every occasion of every day, and across screens in retail (dPods, iVisions, Tesco Live and Adshel Live) and commuter environments (dPods) there are five pieces of copy by Havas Dublin communicating its savoury range and associated recipes and snack ideas. The nationwide contextually driven ‘Make it Yours’ DOOH campaign by Valeo Foods uses PML Group’s proprietary Dynamic platform to communicate savoury snack solutions.
The Dynamic platform has enabled copy to be adapted by location whereby one of the designs “Hummus atá tú?” has specific location shout-outs. Furthermore, share of rotation in contingent on a weather trigger – in this case “The 99” is played more often when temperatures rise above 18°C.
Geoff Lyons, Managing Director of PML Group comments: “We’re thrilled Valeo Foods, together with Initiative have chosen Dynamic triggers to showcase their range and illustrate the exceptional creative power of Dynamic Out of Home. It’s great to see localised messaging together with of real time adaptive animated copy engaging audiences on the go”
Claire Allen Digital Marketing Manager in Valeo Foods adds: “We’re delighted to kick off a summer of snacking with recipes created especially with fans of Jacob’s in mind. Using Dynamic Out of Home has allowed us to engage our customers in a new way, showing them just how versatile the Jacob’s savoury range is!”
PML Group’s Dynamic CMS platform allows brands to deliver contextually relevant advertising at scale and in real time seamlessly across multiple DOOH networks and media owners (in this case Clear Channel, JCDecaux and Exterion media) using a multitude of scheduling and content triggers. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 18%.
Pictured (L-R): Claire Allen (Valeo), Maura Ashe (Mediabrands), Keith Farrell (PML), Asha Bourne (Mediabrands) and Lisa Temple (JCDecaux)