It’s Good to Live on OOH

laya

Health insurance provider, Laya Healthcare has launched a new brand positioning campaign and has incorporated an OOH burst into its media plan. The ‘Its Good to Live’ campaign is all about embracing life, living in the moment and enjoying it, safe in the knowledge that Laya Healthcare is looking after you, always.

Laya strives to be more than just a health insurer but rather a health partner who encourages and empowers their customers to live healthy and happy lives. The campaign launched on Wednesday 25th October.

The Outdoor element is an extensive part of the integrated campaign displayed on predominately large formats as well as Bus Shelter 6 Sheets, dPods (Commuter) and Metropanels to aid reach and build coverage quickly.

The bold, fresh, fun and colourful creative really lends itself to OOH advertising and portrays the brand to maximum effect. The striking design is sure to stand out.

In addition to the OOH campaign, a brand experiential campaign was activated to coincide with the launch of the campaign.  A series of hopscotches hopped up on the streets of Dublin on the 27th and 28th October that encouraged people to jump in and experience how it’s good to live.

The activation formulated a piece of video content for Laya Healthcare, which has been promoted on its digital channels.  Experiential activations are a natural extension to the OOH medium and adds an additional dimension to its role and brings the creative into the real-world.

Media: Carat

Creative: TBWA

Outdoor Specialist:  PML

Activation Supplier: Mix Tape Marketing