Ireland’s Transport Unites for Anti-Racism Campaign

Ireland’s Transport companies are uniting to fight against racism on public transport.

The campaign, which will run on Dublin Bus, Iarnród Éireann, Bus Éireann, Transdev, Local Link bus services and the taxi industry, is the biggest anti-racism campaign of its kind in Europe.

Planned by Spark Foundry and creative by Focus advertising with Outdoor planning by PML, the campaign will be displaying on more than 1,000 posters on public transport and a selection of large formats; 96 Sheet backlit on Pearse Street and Commuter Square at Balally Luas Station.

The campaign entitled ‘We’re All Made Of The Same Stuff’ illustrates the message by the clever use of Jelly Babies. With simple messaging, playful creative and long dwell times on public transport, commuters are bound to get the message.

The campaign is being coordinated by the Immigrant Council of Ireland, in partnership with Transport for Ireland and Dublin City Council.