Huawei launches first ooh campaign in Ireland
Huawei Technologies has introduced a new vision of smartphone design with the Huawei Ascend G7. To promote its new premium smartphone, Huawei launched its first ooh campaign in Ireland.
Planned by Clear Blue Water and PML, Huawei ran a targeted campaign on 48 sheets and dPods in cycle 3 and 4, as well as 6 sheets. The creative in the campaign emphasises the high-end quality of the 5.5” screen on the Ascend G7, using the copy line ‘Big world. Bigger window’. It has a rear-facing 13MP camera and front-facing 5MP camera, so whether you’re recording a HD video, capturing a stunning portrait or taking a panoramic selfie, Huawei’s new smartphone delivers every time.