GLT Hits the Road
Gum Litter Taskforce has kicked off its annual summer campaign with the colourful ‘Bin Your Gum When You’re Done’ theme, which has been a regular feature on the streets of the nation in recent years.
Out of Home and experiential activity play a major role in the campaign with GLT partnering with PML Group’s Innovation team to devise the GLT roadshow. This year, a wind machine, t-shirt giveaways, along with many other surprises will be making their way across the country as the taskforce aims to educate and bring about behavioural change in the public’s disposal of chewing gum.
Some ambient formats such as Mobile 6 Sheets and branded Eco-Cabs will also be joining the roadshow, while a d ance troupe entertains the crowds at locations in Roscommon and Dublin.
Supporting the experiential activity is a large nationwide OOH campaign comprising Green Screen, 48 Sheets, various 6 Sheets, and a range of transport formats such as T-Sides, Super Rears and City Impacts, Luas Tram Side and Commuter and Retail Digital ensure a wide scope of locations and environments.
Media: Spark Foundry – Planning: MediaCom
Creative: AMV BBDO and adapted by Design+ – OOH Agency: PML
Experiential Suppliers: Eclipse Media, Promogroup and Headcase