Get Jiggy with Ms Green
M&M’s popular character, Ms Green, returned to Out of Home just in time for St. Patrick’s Day and encouraged passers-by to get jiggy and win cash by entering M&M’s competition. The promotion ran on Bus Shelters, Supersides, Adshels, Metropanels as well as a total domination of the east link.
The competition offered cash prizes for those who could guess correctly what song influencers James Patrice and Holly Carpenter were getting jiggy to. The competition element of the campaign ran across Facebook and Twitter. Using its social media icons within the creative, Out of Home acted as a support to the social media led campaign and prompted the audience to visit M&M’s social media channels for further details.
Media: Spark Foundry – Creative: BBDO – Planning: MediaCom – OOH Agency: PML