Gas Networks Ireland rebrand
Bord Gáis Networks is now called Gas Networks Ireland and the company is running nationwide 48 Sheets and Adshel to communicate this to the 670,000 homes and that are supplied with natural gas. Roadside’s combination of rapid coverage build and repetition through frequency makes it the medium of choice for launches and rebrands.
The “Always On” posters by Rothco feature the 24-hour emergency number which remains the same 1850 20 50 50. Irish language versions were posted on panels in proximity to gaelscoils identified by our proprietary Pinpoint mapping software. The campaign was planned by Carat and PML.