For When You’re OOH
As part of its ‘Help for What Matters’ proposition, Ulster Bank demonstrated how its smartphone product features can come in handy for when you are on the go in its latest OOH campaign.
Following on from its First Five Mortgage, the second installment in its proposition focused on its current account offerings.
The introduction of the new campaign is another example of Ulster’s Bank focus on customer centric innovation with the campaign showcasing facial recognition, smartphone payments and balance alerts as part of its current account product features.
The bank’s Outdoor campaign featured primarily on Digital formats – Orbscreen, Connolly Station Gallery, dX Screen, Retail Digital and Digipole along with traditional 6 sheets- Bus Shelters, Adshel, and Metropanels.
Media: Spark Foundry – Creative: Boys & Girls – OOH Agency: PML